Prove every product
is genuine.
Show every customer their warranty.
TrueTag gives every individual unit its own QR label — created automatically when an order is placed or fulfilled, or by you in bulk. Print it, put it on the product, and one scan proves to your buyer that the item is genuine — no app download, no login.
Free forever for up to 50 units/month · No credit card
Product
ANC Pro Wireless Headphones
Serial: TT-2024-00041872
Warranty
Active · Expires 2027-03-14
Protected by TrueTag
Three steps from setup to scan.
Works with your existing Shopify workflow — no theme edits, no warehouse changes. The only new habit is putting a printed label on the product before it ships.
Every unit gets its own code
Serialize automatically — Shopify tells TrueTag when an order is placed or fulfilled and the units are created for you. Or create them yourself, in bulk, for stock you are labelling ahead of time.
Print the label, put it on the product
Every batch you create stays together in Labels — find it by product, lot or serial, then print the whole batch or just the labels you pick. Plain paper or peel-and-stick sheets, free on every plan.
Your buyer scans it
One tap opens a page showing ✓ Genuine and the product they bought — plus their warranty and exact expiry if you offer one. No app. No login.
Everything in one app.
Anti-counterfeit is the core — warranty and serial tracking make the subscription obvious.
Anti-counterfeit verification
Every unit gets a unique QR. One scan tells the buyer — and you — whether the product is the genuine article you shipped.
Serial numbers, however you work
Let Shopify trigger serialization at order or fulfillment, or create units yourself in bulk for stock you label ahead of time. Custom serial formats on every plan.
Warranty tracking & expiry (optional)
Offer coverage and buyers see it, with the exact expiry, on the verify page — and you see who has what. Skip it entirely and TrueTag still proves the item is genuine.
Counterfeit-scan detection
Suspicious scans surface in your dashboard — the same QR scanned from unusually many devices, or codes that were never issued by you.
Search every unit
Find any unit by serial or product and open it in place: its warranty, who registered it, and its recent scans.
Verification in your customer's language
Buyers see the verify page in English or French automatically, based on their own device — and can switch it themselves. Free on every plan.
Built for brands that care about authenticity.
Any Shopify brand that fights counterfeits, tracks warranties, or wants buyers to know the product in their hands is the real thing.
Electronics & accessories
Headphones, cables, chargers, and gear get counterfeited constantly. Give every unit a scannable proof of origin.
Supplements & cosmetics
Safety matters. Let buyers confirm the product they received is genuine — and see their lot warranty.
Premium fashion & apparel
Protect your brand from grey-market resellers. Every tag scan proves the item shipped from you.
Any brand fighting fakes
If your products appear on grey markets or get replicated, per-unit serialization is your fastest defence.
When an AI assistant does the shopping, the proof travels with the product.
Shoppers are starting to let AI assistants find and buy things for them. Shopify now shares stores with AI shopping channels by default, including Meta's new Muse assistant, and those assistants read your product data, not your storefront. Your packaging, trust badges and “how to spot a fake” page never reach them.
What does reach the buyer is the product. A TrueTag label sits on every unit, and its code gives the same answer to anyone who checks it: the buyer holding it, or the AI assistant they ask.
Readable by people and software
Every verify page also answers in a form software can read: genuine or not, which product, and the warranty status.
Nothing private in the answer
The answer carries the product, serial and warranty status. Buyer details are never shown to anyone.
No integration needed
TrueTag is not connected to any AI platform, and it doesn't need to be. The proof lives on the unit and a public page, so it works wherever the buyer came from.
Simple, usage-based pricing.
Free to start. Upgrade when your volume does.
Free
Get started, no card needed$0
- 50 units/month
- Print QR labels, free forever
- Public verify page
- "Protected by TrueTag" badge
- Basic warranty display
- Unit search & scan history
- API test keys
Growth
Most popular$19/mo
- 1,000 units/month
- Remove TrueTag badge
- Custom branding on verify page
- Your logo on printed QR labels
- Counterfeit-scan log
Pro
High-volume brands$49/mo
- 10,000 units/month
- Everything in Growth
- CSV serial export
- API access (test keys free)
- Priority support
Every unit TrueTag creates counts toward the month — from an order, the dashboard or a live API key. Hit the cap and new QRs pause — no surprise overages, no auto-upgrades. All billing goes through your Shopify invoice.
Start verifying in minutes.
Install TrueTag from the Shopify App Store, enable it on your first product, and ship genuine — proven.
Add to Shopify — FreeNo credit card · Free up to 50 units/month